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Why Vega

Welcome to Vega—a world of premium, clean, plant-based nutrition

Be better on your own terms, one small change at a time.

No matter what better means to you, Vega shares the knowledge, nutrition, and inspiration to support your quest to thrive.

Don’t worry—better isn’t an all-or-nothing challenge. Vega’s approach to better is a little bit different: we believe the best long-term changes happen with small, incremental steps, and that better should be sustainable—in all meanings of the word. This is why we’re fans of focusing not on what you should eliminate from your diet, but on what you can add. Start by adding one plant-based meal or dish a day—a smoothie for breakfast, salad for dinner, or soup for lunch—and you’ll realize it’s much easier than you think to start eating whole, plant-based foods.

Resources to Thrive

Explore Vega’s plant-based world at your own pace—these four resources hold useful treasure for toe-dipper and deep-diver alike:

  • Vega Learning Center and Recipe Center
    Whether you’d love to know more about plant-based nutrition, stress management, self-care, sport nutrition, or health, quench your curiosity in our Learning Center, where you’ll find quick tips, in-depth articles, infographics and more. Then blend and cook better with mouthwatering plant-based recipes (everything from smoothies to mac n’ cheese to donuts) in our Recipe Center.
  • #BestLifeProject
    See how people just like you are living their best life—or share with the world how you live yours. Either way #BestLifeProject is an everyday festival of inspiration.
  • Fuel Your Better
    Better performance is fueled with clean, plant-based nutrition. Learn how endurance or strength and conditioning athletes can recover faster with Vega’s free nutrition and training plans at
    Know better. Eat better. Feel better. From Clean Eating 101 to Thrive Sport Edition to Thrive Kitchen, Brendan Brazier’s FREE, personalized online program covers the basics of plant-based nutrition to help transform your health. Your customized lesson plan will help you navigate the 40+ video lessons, recipes, meal plans, and wealth of supplemental materials, to start thriving today.

Want more? Connect with Vegatopia

United by a shared quest for better, you are now part of an enthusiastic tribe who will cheer you on, whatever better means to you. Connect with Vega on Instagram, Twitter, and Facebook.

What IS clean, plant-based nutrition?

No matter what better means to you, Vega products are made with these principles in mind:

  • Plant-based
    Compared to the average North American diet, plant-based diets are rich in everything you’ve been told to eat more of: fiber from fruits, vegetables and whole grains, and healthy fats from nuts and seeds—while also low in the saturated fat and cholesterol found in meat and dairy.

Eating more plant-based food reduces the likelihood of many chronic diseases, including high cholesterol, hypertension3Craig, WJ, Mangels AR, (2009). Position of the American Dietetic Association: Vegetarian Diets. Journal of the American Dietetic Association. 109 (7).1266-1282. Accessed on 5/13/13 from and type 2 diabetes.4Tonstad S, Butler T, Yan R, Fraser G. (2009). Type of Vegetarian Diet, Body Weight and Prevalence of Type 2 Diabetes. Diabetes Care.32(5). 791-796. Accessed on 5/13/13 from
Plant foods contain many beneficial components that support all parts of your body—including your immune system, and healthy heart function.5Rao V, Al-Weshahy A. Plant-based diets and control of lipids and coronary heart disease risk. Current Atherosclerosis Reports. 2008 Dec;10(6):478-85. Accessed on 5/13/13 from If you’re worried about your waistline, studies have shown that a those eating plant-based diets tend to have lower body weights and body mass indexes (BMIs).6Newby PK, Tucker KL, Wolk A. (2005). Risk of overweight and obesity among semivegetarian, lactovegetarian, and vegan women. American Journal of Clinical Nutrition, 81 (6). 1267-1274. Accessed on 5/13/13 from The benefits of eating more plants isn’t just for strict vegans and vegetarians. People who eat more fruits and vegetables have decreased mortality from all causes.7Oyebode O, et. al. (2013) Fruit and vegetable consumption and all-cause, cancer and CVD mortality: analysis of Health Survey for England data. Journal of Epidemiology and Community Health. Accessed on 9/30/15 from:

Not only is adding more plant-based foods to your life good for your health, it’s also good for the planet’s health.

If the many benefits of a plant-based diet have inspired you to add more plants, you may still have questions about whether or not you can meet your nutrient needs from plant-based foods. Well, we have answers to help you get started.

    • Nutrient Dense
      The most nutrient dense foods are found in the plant kingdom. Minimally processed, whole plant-based foods give you more nutrition per bite (calories) than any other foods.
    • Convenient
      You don’t have to compromise between whole food goodness and fast food convenience. Eating more plant-based foods doesn’t mean you have to be chained to your kitchen with three times the food prep you do a week in your current routine. If you love cooking, by all means, go for it—cooking more at home is a sure step to increasing your health (and we happen to know where you can find simple, delicious recipes—for all skill levels—that take no more time than your current staples).

And for days when a home-cooked meal just isn’t happening, Vega’s nutrient dense shakes, bars, and workout fuel made from whole foods are some of the smartest choice you can make.

  • Clean
    Clean can mean many things depending on your point of view. We start with real, whole foods and keep them as minimally processed as possible. Additionally, Vega products are:
    1. Certified vegan
    2. Gluten-free
    3. Non-GMO
    4. Made without dairy or soy ingredients, artificial flavors, colors or sweeteners

What Sets Vega Apart

Our culture at Vega is proudly unique, vibrant, engaged—but in a word, we call it Vegatopia. The positive attitude, passion, and perseverance of the Vegatopians we hire is the true secret behind our success. It’s what keeps us innovative in our dedication to bringing you the high quality plant-based natural health products our fans love. It’s a little bit different here.

Vegatopians live and breathe Vega’s vision and mission through the core values we all created together:

Vega’s Core Values:

  • Keep your word.
    Demonstrate integrity, be honest, respect others, and choose ethically.
  • Perform better.
    Set goals, be performance driven, stand accountable, challenge “good enough,” and improve. Constantly.
  • Serve with passion.
    Listen, understand, solve problems, over-deliver, and astound every customer.
  • Own your work.
    Take ownership, drive action, show initiative, be proud, and speak up.
  • Play as a team.
    Contribute, empower, mentor, share, and celebrate together.

Curious about how Vega came to be and where we’re heading next? Dive into Vega’s History.