our biodiversity promise
Across the planet, nature faces many threats. The loss of biodiversity is rapidly accelerating due to land use change and deforestation. As a plant-based company we rely on nature for the ecosystem services it provides, which is why we’ve decided to be founding partners in veritree’s 10 million tree challenge. We've selected three planting sites that align with our brand values.
Mangrove Restoration, Madagascar
Mangrove trees can absorb up to four times more carbon than any other tree. They also provide critical habitat for fish and other wildlife, improving food security, water quality, and protection from major weather events.
Kelp ‘Seaforestation’ BC, Canada
We’re regenerating bull kelp, an important habitat coordinator for belugas, orcas, and many fish species off the Sunshine Coast in British Columbia, Canada. It grows rapidly, sequestering carbon as it spreads across the sea floor.
Agroforestry Kaffrine, Senegal
We’re creating ‘forest gardens’ by planting diverse species that benefit wildlife and local communities. This multi-year program will contribute to carbon sequestration and help develop the local food supply.
Our progress so far:
Compares to planting studio apartments full of trees.
Tonnes of CO2 Sequestered
Compares to removing cars from the road for one year.
Provides work days to local tree planters.
Only veritree uses their proprietary blockchain technology and planting platform to verify each tree as it's planted in the field. This allows us to confirm that the tree has survived — and collect and track vital information as it grows.
Without accurate verification, the same trees may be double counted. Or they might count trees that would have been planted anyway by governments (and are therefore not eligible to be counted as ‘new’). Trees also need to survive for a long time to have a meaningful impact. Tracking this data using blockchain allows for transparent, unchangeable record.
veritree uses Cardano, a pioneering technology used to measure impact using blockchain. Compared to Bitcoin and other blockchains, Cardano's energy usage is eco-friendly and sustainable. Cardano blockchain doesn’t use the typical “Proof of Work” model (PoW). Instead, it uses a much more energy-efficient algorithm called “Proof-of-Stake” (PoS) — requiring only 0.0001% of the energy traditional blockchain uses.
As many as you like! For every online order you place, our partner veritree will plant one tree. Simply choose your preferred planting site at checkout.