2025 marks an exciting new chapter for Vega. We’re leveling up our look to match our great performance benefits
We are committed to always providing the best fuel for performance. No matter the goal, Vega will help you perform at your all time best.
As we prepare to unveil the new Vega, here’s a sneak peek at what you can look forward to.
Fueling Your Performance, Powered by Purpose
Your drive for greatness deserves nutrition that keeps up with you. That’s why we’ve redesigned our line with performance-first formulas that support every stage of your workout journey. Our purpose is simple: to help you achieve your goals with products that bring the best out of you, wherever you are in your journey.
Our new tagline, “Vega – Perform Better,” isn’t just a phrase; it’s a promise we live by.
The Vega Difference: What’s New in 2025
- Purposeful Formulas, From Start to Finish
- Our plant-based protein+ line has been enhanced to support your body before, during, and after workouts. Each product in our range is packed with high-performance ingredients to power you up, sustain you through intense sessions, and aid in recovery, so you’re always ready for what’s next.
- Clean, Simple Ingredients
- True to our roots, Vega products are still made with clean, plant-based ingredients that are gentle on the gut. No lactose, no dairy, no sugar alcohols, and no fillers — just pure, recognizable ingredients that fuel you the right way. We believe you should be able to pronounce everything you put in your body.
- Proven, Certified Performance
- Tested and trusted by top athletes, nutritionists, and certified by Informed Choice and NSF for Sport, our products have the performance stamp of approval you can count on. Our rigorous testing ensures that every scoop of Vega protein is packed with the quality and effectiveness you need to meet your performance goals.
We didn’t want to be average; we wanted to perform better so we leveled up our look to match our great performance benefits
Our refreshed packaging reflects our mission to guide and inspire you. Our Vega star logo symbolizes being your guiding light to peak performance, accompanied by our new "Aurora" colors — performance blue, premium green, and essential purple — that speak to the elements of dedication, power, and holistic wellness.
Unleashing the Maverick Spirit in Every Athlete
We’ve always pushed beyond the ordinary to create products that defy industry norms, and this year, we’re doubling down on that spirit. Our goal is to not only fuel your body but to empower your mindset. We’re here to inspire you to dream bigger and work harder because we know that true greatness is achieved with both grit and the right nutrition.
Join Us in 2025 for a Whole New Vega
With a new look, enhanced formulas, and the same commitment to clean, performance-driven nutrition, Vega is ready to fuel your journey to better performance. Whether you’re breaking personal records, starting fresh, or aiming for new heights, we’re honored to be part of your journey.
Stay tuned for more updates on our rebranding launch in 2025. Let’s make this year your best yet with Vega – Perform Better.
