Vega® Joins Tough Mudder, Inc. as Official Protein Shake Partner for 2017

BURNABY, BC — Vega® announced their 2017 partnership with Tough Mudder at the iconic Muscle Beach in Venice, California, January 12^th during Tough Mudder’s first-ever training event and obstacle pop-up. Vega will be onsite at Tough Mudder events throughout 2017 as the official protein shake partner for five Tough Mudder and Tough Mudder Half events in the United States between March and October 2017. As the official protein shake partner, Vega will arm participants with delicious plant-based products and educational content to help them take on the signature obstacles and course that Tough Mudder and Tough Mudder Half have to offer.

“Running Tough Mudder or Tough Mudder Half requires a spectacular amount of grit, determination, teamwork and dialed in nutrition. Preparation for an event of this caliber starts months before event day, and Vega is incredibly excited to have the opportunity to help fuel and educate participants from training day all the way through the Tough Mudder finish line,” said Kim McDevitt, MPH RD, National Educator at Vega.

Find Vega at the following Tough Mudder and Tough Mudder Half Events:

Los Angeles
18585 Verdemont Ranch Road
San Bernardino, CA, 92407
Date:  March 25 & 26, 2017
Tough Mudder Sign Up:  https://toughmudder.com/events/2017-los-angeles
Tough Mudder Half Sign Up:  https://toughmudder.com/events/2017-los-angeles-half

Michigan
1955 East Lakeville Road
Oxford, MI, 48371
Date:  June 3 & 4, 2017
Tough Mudder Sign Up:  https://toughmudder.com/events/2017-michigan
Tough Mudder Half Sign Up: https://toughmudder.com/events/2017-michigan-half

Long Island
1303 Round Swamp Road
Old Bethpage, NY, 11804
Date:  July 22 & 23, 2017
Tough Mudder Sign Up: https://toughmudder.com/events/2017-long-island
Tough Mudder Half Sign Up: https://toughmudder.com/events/2017-long-island-half

Chicago
2 Airport Cir
Rockford, IL, 61109
Date:  August 26 & 27, 2017
Tough Mudder Sign Up: https://toughmudder.com/events/2017-chicago
Tough Mudder Half Sign Up: https://toughmudder.com/events/2017-chicago-half

Dallas
3104 N Collins St
Arlington, TX, 76005
Date:  September 30 & October 1, 2017
Tough Mudder Sign Up: https://toughmudder.com/events/2017-dallasft-worth
Tough Mudder Half Sign Up: https://toughmudder.com/events/2017-dallasft-worth-half