About Brendan Brazier


Brendan Brazier is a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon Champion. He is now a successful performance nutrition consultant, the bestselling author of the Thrive book series and formulator of the award-winning line of plant-based Vega nutritional products.

Recognized as one of the world’s foremost authorities on plant-based nutrition, Brendan has dedicated his life to spreading the word about an ethical, environmentally-friendly, and healthy lifestyle through plant-based foods. Brendan currently works with elite athletes all over North America, including athletes in the NFL, MLB, NHL, UFC, PGA and several Olympic athletes. He has appeared on CTV and CBC in Canada, and NBC, ABC and FOX in the United States.

Taking him across North America, Brendan is a sought-after speaker for a range of audiences including Google and the United States Humane Society. He was even invited to address US Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. Brendan is also a guest lecturer at Cornell University and presents an eCornell module entitled “The Plant-Based Diet and Elite Athleticism.”

Brendan’s most recent book (September 2011) is Thrive Foods: 200 Plant-Based Recipes for Peak Health, which delves deep into the environmental aspects of food production and offers practical solutions that help us each reduce our strain on the environment. Brendan received a 2012 International Book Award for Thrive Foods, the latest in a stream of praise for his third book.

Brendan was named Favorite Athlete two years in a row and chosen as one of the 25 Most Fascinating Vegetarians by VegNews Magazine. He made the Top 40 Under 40 list of most influential people in the health industry by Natural Food Merchandiser, and has been nominated for the prestigious Manning Innovation Award twice for creating Vega.

“I formulated Vega using the highest quality, least processed, plant-based superfoods available. Armed with Vega, you will no longer need to compromise between whole food goodness and fast food convenience. To me, Vega is a way of life. I hope you enjoy it as much as I do.”


Best-Selling Author

A long-term eating plan, Brendan’s first title, The Thrive Diet: The Whole Foods Way to Losing Weight, Reducing Stress, and Staying Healthy for Life (Penguin, 2007) will help you develop a lean body, sharp mind, and everlasting energy, whether you’re a professional athlete or simply looking to boost your physical and mental health.

Aimed at helping individuals and companies improve productivity through greater fitness, Brendan’s second book, Thrive Fitness: Mental and Physical Strength for Life (Penguin, 2009) shares Brendan’s groundbreaking approach to fitness and how you can gain maximum results in minimal time.

In his latest book, called Whole Foods to Thrive: Nutrient-Dense, Plant-Based Recipes for Peak Health (Penguin, 2011), Brendan delves deep into the environmental aspects of food production and offers practical solutions that help us each reduce our strain on the environment.

Brendan’s books are also all published in the US and feature all the same content, under the titles:

  • Thrive: The Vegan Nutrition Guide to  Optimal Performance in Sports and Life (Da Capo Press, 2008)
  • Thrive Fitness: The Vegan-Based Training Program for Maximum Strength, Health and Fitness (Da Capo Press, 2009)
  • Thrive Foods: 200 Plant-Based Recipes for Peak Health (Da Capo Press, 2011)

Praise for Thrive
“Thrive is an eye-opening and a life-changing book. It should replace bibles in hotels.” - Dave Zabriskie (professional cyclist, Tour De France stage winner, and record holder of the fastest time trial in Tour De France history)

Praise for Thrive Foods
“I am forever grateful to this book and to Brendan…I have noticed increased energy and more restful sleep. My desire for sugar and salt is waning, and what’s more, I am following these recipes and loving them.” - Hugh Jackman

Ironman Triathlete

Swim 2.4 miles, bike 112 miles and run 26.2 miles. Call it an honest day’s work for Brendan Brazier, professional Ironman triathlete. Considered one of the world’s most demanding sports, the Ironman presents a stern test of body, mind and spirit for professional and amateur athletes alike. In fact, for many Ironman contestants, just crossing the finish line means victory.

Race Results

National 50km Ultramarathon Championships – Winner & new course record holder

Elk Lake 50km Ultramarathon – Winner

National 50 km Ultra Marathon – Winner
Royal Victoria Marathon – 4th
Cultus Lake 30 km trail race – 2nd

North Shore half marathon – Winner
Ironman Utah – 8th
NewBalance half Ironman – 2nd
Elbow Valley half Ironman – 2nd
Bigfoot half Ironman – Winner
Seymour Forest half marathon – Winner

Ironman Canada – 10th Pro
Canadian National Long-Course Triathlon Championships – 3rd


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