Head of Sales (US)

About VEGA

Vega is a premium, award-winning brand at the forefront of the plant-based, whole food revolution. We are committed to bringing sustainable plant-based nutrition to the world and we’re proud to be part of the B Corp™ movement; a commitment to meeting rigorous standards of social and environmental performance, accountability, and transparency. Vega has been named one of the Best Workplaces in Canada and has been recognized as one of the Best Workplaces for Women. We honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.


An exciting and challenging position exists as a Head of Sales (US) at Vega. Reporting to the VP of Sales – North America, you will be responsible for leading and developing channel strategies for both new and existing business in food, drug, mass and natural whilst mentoring and leading a high performing team. Day to day you will collaborate with the US sales team by providing leadership support in all areas of the sales process while influencing key decisions. You will be accountable for executing against the annual plan and identify when plan adjustments are needed based on sales volumes. You be involved in the customer and internal team business planning process and will oversee trade spend, promotional programs and spending across all US Channels to ensure targets and met and exceeded.

This position is located remote within the US.

Key Responsibilities

  • Assist teams in developing the annual sales plan/budget by customer, category, and SKU and be accountable for the integrity of the plans that are put forward for US business
  • Lead team members to execute against annual plan
  • Accountable for P&L management of region and ensuring team members have a very clear sense of the financial targets to achieve
  • Support high-value sales process activities and problem solve best approach with Sales team – opportunity identification/creation, negotiations, deal closure
  • Participate with customer and internal team on joint business planning process to inform customer plan
  • Participate in demand planning S&OP process to monitor forecast versus plans
  • Oversee trade spending, promotional programs, spending across US channels to ensure targets are met
  • Review monthly and quarterly sales volumes and profitability versus plan for each market
  • Review trade and shopper marketing spend versus plan and coordinate with internal teams to adjust plans based on performance
  • Work cross-functionally with HR, sales, finance, customer solutions, and other business functions to lead aligned execution of how Vega goes to market

Deliver in-store execution performance

  • Define what success looks like in the store and hold team accountable for deliverables
  • Regularly walk stores to stay as close to the business and flag issues/celebrations with team

Build deep and strategic relationships with customers

  • Cultivate and manage profitable relationships with customers
  • Attend top-to-tops and engage sales leadership as necessary (i.e VP, Sales)
  • Develop a clear understanding of customer’s organizational/decision-making structure to maneuver effectively within organization
  • Deliver customer business reviews and category performance presentations
  • Participate in long-term planning and execution with customer leadership

Manage sales organization strategically to deliver the best results

  • Deploy team resources/talent to maximize effective business plan delivery (i.e., how to separate category, customer, regional resources, etc.)
  • Actively look for business development opportunities and coordinate approach accordingly (e.g., private label, cross-business/channel) – should have a hunting mindset
  • Provide insights from the sales field back to the business
  • Build and maintain strong culture within team to boost morale across organization
  • Set and communicate clear objectives for the team and individual team members
  • Manage business complexities (e.g., fragmented coverage across categories, difference in customer re-set periods, etc.)
  • Cascade outcomes and key metrics to org based on overall unit KPIs, metrics (e.g., customer/category specific metrics)
  • Manage department budgets for travel, and entertainment

Grow your people

  • Identify, recruit, and retain a balanced and diverse team based on member/candidate strengths and role fit supported by relevant knowledge, skills, and experience
  • Continuously work with team members to understand the day to day business while influencing key strategic decisions
  • Provide the foundation for team effectiveness by creating and maintaining team processes
  • Apply training and coaching effectively for individual and team development
  • Complete performance evaluations for direct reports

Key performance metrics

  • Delivery of the business plans across customers/channels/categories (gross to net management)
  • Management capability (organizational health, attrition %) – people development

Skills and Qualifications

  • Bachelor’s Degree in Marketing or Business preferred
  • 6-10 years of progressive experience in CPG Sales
  • 5+ years of senior leadership experience, managing a team of up to 10 individuals
  • Experience working with and owning National accounts within Food, Drug, Mass and Natural channels
  • Ability to build strong, long-term relationships
  • Exposure to and knowledge of category management and shopper marketing preferred
  • Demonstrated ability to achieve and exceed results
  • Strong team leadership and management skills with the ability to coach and mentor
  • Ability to attract, develop, and engage high performing teams
  • Ability to comprehend and manage a complex, fast-paced business while managing multiple priorities
  • Possess a valid US passport and Drivers License
  • Must have the ability to travel 6-10 days per month throughout US and Canada (following all COVID safety rules and guidelines)

VEGA “Must Haves”

  • You have an unrelenting desire to achieve
  • The outdoors isn’t just the place between your car and house
  • You have a sense of humor and passion for health and wellness
  • You love to have fun, but take your responsibilities seriously
  • You live the Vega brand

Benefits of Working for Vega

  • Competitive compensation plan
  • Performance bonus
  • Vega product to try so that you can perform at your best and promote the Vegatopian lifestyle
  • Extended Health Plan
  • Vega 401K
  • Employee assistance program (EAP)
  • Summer hours (June to September)
  • Flexible, unlimited time off
  • Referral bonus program incentive
  • Fitness Subsidy
  • Education fund
  • Paid volunteer days
  • Virtual daily fitness classes
  • Access to Vega’s Online Learning Library
  • Dogs virtually on video calls – Woof!

Let Your Journey Begin!

If you smiled and are motivated by this posting, we want to hear from you. Send your resume to careers@myvega.com with “Director, Sales (US)” on the subject line and let your journey begin!

Vega is an Equal Opportunity Employer. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process. We thank all candidates for their time and interest in working at Vega, however, only candidates under consideration for opportunities with Vega will be contacted to participate further in this process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.