Meet Vega Co-Founder and Formulator Brendan Brazier
Told from the onset that a plant-based diet wouldn’t cut it on the professional Ironman circuit, Vega formulator and co-founder Brendan Brazier’s nutritional journey began with unpromising results. Several months of chronic hunger, the need to constantly eat, and a decline in energy culminated in a decline in his athletic performance.
Brendan’s stubborn curiosity persevered however, and after many years of research, trials and tribulations, he created a plant-based, whole food diet that worked better than he had ever expected. A self-professed average athlete, Brendan went on to become one of the top professional Ironman triathletes in Canada, crediting his diet for his success competing in one of the world’s most demanding sports.
Finding ways to eat a whole food diet—conveniently
For years Brendan packed plant-based whole foods into a daily blended shake to supply his body with premium fuel in liquid form for easy digestion. It worked great at home, but when he traveled it became troublesome dragging around a blender and shopping for (or packing along) his favorite whole food ingredients. Brendan began searching for a convenient, healthy, plant-based, whole food derived, all-in-one protein and nutritional supplement option, but was disappointed in his findings.
Brendan realized there was a need for an all-in-one nutritional shake that did not compromise quality, nourishing ingredients for convenience. He approached several nutritional supplement manufacturers, but everyone told him it wouldn’t work—“you can’t put whole food ingredients into a commercial protein shake or meal replacement,” they said. “It would have too short a shelf-life, low product demand, poor taste and texture, and too high a cost,” they said.
Proving that convenient whole foods don’t have to be “too expensive” or “not delicious”
One major bike accident later, an introduction to Sequel Naturals founder Charles Chang, and a rogue idea later, Brendan pitched the concept of an all-in-one nutritional shake to Charles. Just like that Vega’s first product—Whole Food Health Optimizer—was born. And that was just the beginning. The rest is our history.