Vega Story

Vega began with a vision, determination, and a serendipitous relationship that bore the first Vega product, now called Vega One.

The Vega Story

The Need for Vega

Over time, the standard American diet wears down the endocrine system and our organ reserves. Micronutrient deficiencies develop...

The Need for Vega

Guiding Principles

Quite often the simplest solution is the best one. Over the past 50 years, however, Western culture has managed to complicate our approach...

Guiding Principles

You are what you eat.  And what you don’t.

Told from the onset that a plant-based diet wouldn’t cut it on the professional Ironman circuit, Brendan Brazier’s nutritional journey as an uninformed plant-powered endurance athlete began with reduced energy levels and the need to eat constantly.

 

But Brendan’s stubborn curiosity persevered and after years of research and experimentation, he discovered what sets a top athlete’s performance apart from the competition isn’t training or natural ability alone.  A big difference is nutrition. After intense study, Brendan created a plant-based, whole food diet that helped him recover faster and train harder – propelling him to become a top professional Ironman triathlete.

 

Constantly on the road competing, Brendan was challenged by both a lack of time and kitchen space to prepare the carefully composed, nutrient-dense, clean, plant-based meals that gave him his edge.  Deep down, he knew there had to be an easier way to get nutrition on-the-go.

 

And he was right. Over time, Brendan’s vision led to the formulation of the original all-in-one nutritional shake – now known as Vega One – which ultimately inspired the creation of the complete award-winning Vega line of nutritional supplements.